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broad perspective with SERVICES MARKETING: CONCEPTS
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Global Business python broad perspective with SERVICES MARKETING:Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution based and resource based view in every chapter. This inviting, conversational approach highlights the latest